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TKL's Event Glossary

Geesh! There are A LOT of industry terms to keep up with aren't there? Here's a quick look at some of our most common event types, and what you can expect from each:

  • Launch Party: An event held to introduce a new product or line to The Knitting Loft, often co-hosted with the brand, designer, and/or dyer.
  • Pop-Up Show: A brand (often-times a yarn dyer), sends their products to us, which we keep in-store until it sells out.
  • Trunk Show: A brand (often-times a yarn dyer), physically comes to the shop to showcase their products. At the end of the event, they take their products back to their own shop.